What on earth do vampires, blood banks and advertising have in common? At first glance, they seem completely unrelated and nonsensical. But when you consider them within the context of the Australian TV calendar, you soon realise that these 3 elements have much more in common. In fact, they are so tightly intertwined, that the [...]
Tag Archives: Television
Vampires, Blood Banks & Advertising
Posted in Digital Strategy, Strategy Also tagged Advertising, Australian Red Cross Blood Service, Campaign, HBO, Strategy, True Blood 14 Comments