There are three words I often associate with the IKEA brand: cheap, innovative & stylish. Every customer knows that these characteristics are deeply etched into IKEA’s product design and development philosophy. Only some customers know that these characteristics are communicated through IKEA’s digital offering – for example, last year, they launched the Facebook Showroom Campaign. [...]
Tag Archives: IKEA
IKEA: E-Commerce will be game changing
Posted in Digital Strategy, eCommerce Also tagged digital strategy, e-commerce, Facebook 12 Comments