Tag Archives: augmented reality

User Experience (UX). Steve Jobs’ing the Newspaper Industry.

Over the next 5-10 years, one question will cause many restless nights for the CEO’s of newspaper companies. This question, one of multi-billion dollar proportions, is:

Posted in Digital Strategy, Innovation, Social Media, User Experience | Also tagged , , , , , , , , , , , , , , , | 14 Comments

Foursquare. Untapped Potential.

After much deliberation, I gave in to creating a Foursquare account.  The reason for my hesitant uptake boils down to one reason: I don’t think it’s a great investment of one’s time. Stripping away the badges and points (which makes the game engaging for users), it’s just Twitter…only for your location. However, after test-driving it, [...]

Posted in Innovation, Social Media | Also tagged , , , | 8 Comments