What on earth do vampires, blood banks and advertising have in common? At first glance, they seem completely unrelated and nonsensical. But when you consider them within the context of the Australian TV calendar, you soon realise that these 3 elements have much more in common. In fact, they are so tightly intertwined, that the [...]
Tag Archives: Advertising
Vampires, Blood Banks & Advertising
Posted in Digital Strategy, Strategy Also tagged Australian Red Cross Blood Service, Campaign, HBO, Strategy, Television, True Blood 14 Comments
Case Study: Jesus All About Life, Part II
This blog post contains recommendations for the Jesus All About Life campaign. Majority of these may appear as trivial and extremely obvious, but I believe they are the fundamental basics that individuals/groups/corporations have to get right if they wish to utilise the web technologies of today and more importantly, maintain an image of control and [...]
Posted in Case Studies, Digital Strategy, Social Media Also tagged 303, Jesus All About Life, Religion 2 Comments
Case Study: Jesus All About Life, Part I
Over the past weeks, I’ve been brainstorming topics to kick-start 2010 with. I won’t list them but I’ll say (to the relief of some) that I intend on harping less about social media and more about other ‘things’. I’m not going to dump social media (a bad move, considering it’s increasing dominance in the current online world), but [...]
Posted in Case Studies, Digital Strategy, Social Media Also tagged Gowalla, Jesus All About Life, Mumbrella, Religion 7 Comments