Qantas Boarding Pass: Redesigned

By Jordan Sim | Published: June 14, 2010

Qantas Icon

Over the past 7 weeks, I’ve spent more time in the airport than in my own bed at home. What this has resulted in, is me becoming a faux-quasi-David Attenborough of the airport landscape –  I’ve accrued many hours just observing how passengers (including myself) interact with boarding passes. In User Experience (UX) land, we call this engaging in ‘experience research’ or ‘ethnographic research’, i.e. watching human behaviour towards a product/service to gain insight on how users interact with it (and how they don’t interact with it). My finding? Current-day boarding passes aren’t designed to be passenger friendly.

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Posted in Innovation, User Experience | Tagged , , | 63 Comments

Bumping your bank’s ATM

By Jordan Sim | Published: June 2, 2010

People queueing outside the ATMWhat’s wrong with this picture?

For me, it’s that too many customers are waiting to use the ATM. How many times have you had to wait in a queue, wasting your time? Why haven’t banks streamlined this process already?

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Posted in Innovation | Tagged , , , , , , | 9 Comments

@McDonalds 2.0 – The McCustomer Experience

By Jordan Sim | Published: May 20, 2010

McDonalds Checkout ChickTwo weeks ago, @jwswj and @dkeeghan brought me to McDonald’s on Bourke St, Melbourne and introduced me to the ‘new’ in-store touch screen ordering system. Let me just say, I was thoroughly impressed – it’s clean & simple, user-friendly, interactive, intuitive and fun.

In short, I had an awesome customer experience.

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Posted in Case Studies, User Experience | Tagged , , , , , | 13 Comments

@MobiCity – Social Media Goodness

By Jordan Sim | Published: May 18, 2010

MobiCity Company LogoLast week, @MobiCity keenly took on a social media challenge proposed by a mate of mine, @jwswj, which in my opinion, has paid off for them.

On 10 May 2010, @jwswj, tweeted: Read More »

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Posted in Case Studies | Tagged , , , , , , | 9 Comments

Retail e-commerce & PayPal in Australia

By Jordan Sim | Published: May 6, 2010
Retail e-commerce & PayPal in Australia

View more presentations from JordanSim.

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Posted in Case Studies | Tagged , , | 4 Comments

User Experience (UX). Steve Jobs’ing the Newspaper Industry.

By Jordan Sim | Published: March 10, 2010

Image of Apple iPad

Over the next 5-10 years, one question will cause many restless nights for the CEO’s of newspaper companies. This question, one of multi-billion dollar proportions, is:

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Posted in Digital Strategy, Innovation, Social Media, User Experience | Tagged , , , , , , , , , , , , , , , , | 14 Comments

Case Study: Jesus All About Life, Part II

By Jordan Sim | Published: February 28, 2010

Jesus All About Life Logo

Jesus All About Life Logo

This blog post contains recommendations for the Jesus All About Life campaign. Majority of these may appear as trivial and extremely obvious, but I believe they are the fundamental basics that individuals/groups/corporations have to get right if they wish to utilise the web technologies of today and more importantly, maintain an image of control and competence.

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Case Study: Jesus All About Life, Part I

By Jordan Sim | Published: February 23, 2010

Jesus All About Life Logo

Jesus All About Life Logo

Over the past weeks, I’ve been brainstorming topics to kick-start 2010 with. I won’t list them but I’ll say (to the relief of some) that I intend on harping less about social media and more about other ‘things’. I’m not going to dump social media (a bad move, considering it’s increasing dominance in the current online world), but I’ll be mixing things up.

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Facebook: Search (or stalk) the Web

By Jordan Sim | Published: December 29, 2009

LOL Cats - I is watchingz you image

If you are reading this, you have most likely been Facebook stalked and/or have Facebook stalked someone else. You shouldn’t be too surprised. This isn’t new news, and on that note, locking down the privacy settings on your Facebook assets (personal information, photos, videos, notes, applications, etc) isn’t either. But even when you take these measures to ensure you’re privacy, let me assure you that you still won’t be free – “Facebook has [you] by the balls”  – Nick Barron. Since Facebook’s recent privacy setting enhancement bungle, there have been mass quantities of chatter over the privacy implications on individual users, as well as the sub-standard default privacy settings offered by Facebook. So successful has Facebook been in implementing this new privacy ‘curtain’, that they even managed to expose their own CEO.

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Posted in Social Media | Tagged , , | 3 Comments

Foursquare. Untapped Potential.

By Jordan Sim | Published: December 3, 2009

foursquare

After much deliberation, I gave in to creating a Foursquare account.  The reason for my hesitant uptake boils down to one reason: I don’t think it’s a great investment of one’s time. Stripping away the badges and points (which makes the game engaging for users), it’s just Twitter…only for your location. However, after test-driving it, I’ve discovered that Foursquare is not just a game. It has immense, untapped potential to shift the community closer towards the ‘real-time web’ and make Augmented Reality a mainstream reality, rather than the experimental project it currently is.

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Posted in Innovation, Social Media | Tagged , , , , | 8 Comments

Welcome

By Jordan Sim | Published: December 2, 2009

Welcome to Digital Chemistry.

This blog is all about online content (anything that’s published on the Internet, I regard as being fair game) and then some. I intend on using it as a means of materialising the many thoughts in my head (hopefully in an succinct and engaging manner).

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