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	<title>Digital Chemistry</title>
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	<description></description>
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		<title>SXSW 2012 Mobile App Wireframes</title>
		<link>http://bloggr.jymsym.com/2011/user-experience/sxsw-2012-mobile-app-wireframes?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sxsw-2012-mobile-app-wireframes</link>
		<comments>http://bloggr.jymsym.com/2011/user-experience/sxsw-2012-mobile-app-wireframes#comments</comments>
		<pubDate>Mon, 17 Oct 2011 14:59:08 +0000</pubDate>
		<dc:creator>Jordan Sim</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[SXSW]]></category>
		<category><![CDATA[UI]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[wireframe]]></category>

		<guid isPermaLink="false">http://bloggr.jymsym.com/?p=900</guid>
		<description><![CDATA[A couple of weeks ago, I found myself playing around with the official South-By-South-West (SXSW) mobile app, SXSW Go, on my Android device. Great memories came back to me as I viewed my schedule of events and recalled the unwarranted amounts of inspiration, fun and education I got out of SXSW 2011. However, in playing [...]]]></description>
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		<slash:comments>32</slash:comments>
		</item>
		<item>
		<title>Fear. Focus. Family.</title>
		<link>http://bloggr.jymsym.com/2011/public-speaking/fear-focus-family?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=fear-focus-family</link>
		<comments>http://bloggr.jymsym.com/2011/public-speaking/fear-focus-family#comments</comments>
		<pubDate>Wed, 06 Jul 2011 20:56:22 +0000</pubDate>
		<dc:creator>Jordan Sim</dc:creator>
				<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Deloitte]]></category>
		<category><![CDATA[Inspirational]]></category>

		<guid isPermaLink="false">http://bloggr.jymsym.com/?p=880</guid>
		<description><![CDATA[This morning I was fortunate enough to be given the opportunity to speak at the Deloitte Inspiring Women&#8217;s Event. The brief given to me was to talk about my career at Deloitte. Given that I&#8217;m still in the formative stages of my career, I chose to take a different angle and focus on the things [...]]]></description>
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		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Freshly Baked @Foursquare Ideas – Explore events</title>
		<link>http://bloggr.jymsym.com/2011/social-media/freshly-baked-foursquare-ideas-explore-events?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=freshly-baked-foursquare-ideas-explore-events</link>
		<comments>http://bloggr.jymsym.com/2011/social-media/freshly-baked-foursquare-ideas-explore-events#comments</comments>
		<pubDate>Thu, 28 Apr 2011 05:37:42 +0000</pubDate>
		<dc:creator>Jordan Sim</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[LBS]]></category>
		<category><![CDATA[Prototype]]></category>

		<guid isPermaLink="false">http://bloggr.jymsym.com/?p=858</guid>
		<description><![CDATA[Read Part I of the Freshly Baked @ Foursquare Ideas series. This is Part II of the Freshly Baked @Foursquare Ideas series. In this post, we focus on exploration&#8230;particularly around events. Exploration (or discovery) is core to Foursquare&#8217;s model. You only have to view the homepage (&#8230;Find your Friends. Unlock Your City) or play with the latest 3.0 update [...]]]></description>
		<wfw:commentRss>http://bloggr.jymsym.com/2011/social-media/freshly-baked-foursquare-ideas-explore-events/feed</wfw:commentRss>
		<slash:comments>29</slash:comments>
		</item>
		<item>
		<title>Freshly Baked @Foursquare Ideas &#8211; Check into transporation, not just locations</title>
		<link>http://bloggr.jymsym.com/2011/social-media/freshly-baked-foursquare-ideas-check-into-transportation-not-just-locations?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=freshly-baked-foursquare-ideas-check-into-transportation-not-just-locations</link>
		<comments>http://bloggr.jymsym.com/2011/social-media/freshly-baked-foursquare-ideas-check-into-transportation-not-just-locations#comments</comments>
		<pubDate>Sun, 10 Apr 2011 14:35:43 +0000</pubDate>
		<dc:creator>Jordan Sim</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[LBS]]></category>
		<category><![CDATA[Lonely Planet]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[UX]]></category>

		<guid isPermaLink="false">http://bloggr.jymsym.com/?p=842</guid>
		<description><![CDATA[Currently, Foursquare allows users to check into one location at a time. A local cafe. A new kitsch bar. A grubby metro station. But what if Foursquare supported check ins to more than just locations? What if Foursquare supported check ins to major modes of transportation. A flight. A cruise liner. An interstate train. What I find [...]]]></description>
		<wfw:commentRss>http://bloggr.jymsym.com/2011/social-media/freshly-baked-foursquare-ideas-check-into-transportation-not-just-locations/feed</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Project Handovers Simplified</title>
		<link>http://bloggr.jymsym.com/2011/strategy/project-handovers-simplified?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=project-handovers-simplified</link>
		<comments>http://bloggr.jymsym.com/2011/strategy/project-handovers-simplified#comments</comments>
		<pubDate>Wed, 06 Apr 2011 11:27:36 +0000</pubDate>
		<dc:creator>Jordan Sim</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[project management]]></category>

		<guid isPermaLink="false">http://bloggr.jymsym.com/?p=463</guid>
		<description><![CDATA[Project handovers are inevitable. As hard as you may try to avoid them,  one day you&#8217;ll be on the receiving end and you&#8217;ll be expected to hit the floor running. Some handovers are smooth, whilst others suck-ass. I&#8217;ve had my fair share of both and the latter is never pretty. Reflecting on what worked (and failed) [...]]]></description>
		<wfw:commentRss>http://bloggr.jymsym.com/2011/strategy/project-handovers-simplified/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Sabbatical&#8217;s over.</title>
		<link>http://bloggr.jymsym.com/2011/digital-strategy/sabbaticals-over?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sabbaticals-over</link>
		<comments>http://bloggr.jymsym.com/2011/digital-strategy/sabbaticals-over#comments</comments>
		<pubDate>Tue, 05 Apr 2011 13:06:29 +0000</pubDate>
		<dc:creator>Jordan Sim</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>

		<guid isPermaLink="false">http://bloggr.jymsym.com/?p=826</guid>
		<description><![CDATA[It&#8217;s been a while since my last post. In fact, it&#8217;s been exactly seven months since my last post. But I&#8217;m back. So why the extended absence? Well, to be quite frank with you, I had to take a break from blogging. Towards the end of 2010, I found myself buried neck deep at work [...]]]></description>
		<wfw:commentRss>http://bloggr.jymsym.com/2011/digital-strategy/sabbaticals-over/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Junior Masterchef: The brilliance behind the Channel 10 &amp; Coles strategy</title>
		<link>http://bloggr.jymsym.com/2010/case-studies/junior-masterchef-the-brilliance-behind-the-channel-10-and-coles-strategy?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=junior-masterchef-the-brilliance-behind-the-channel-10-and-coles-strategy</link>
		<comments>http://bloggr.jymsym.com/2010/case-studies/junior-masterchef-the-brilliance-behind-the-channel-10-and-coles-strategy#comments</comments>
		<pubDate>Sun, 19 Sep 2010 13:17:55 +0000</pubDate>
		<dc:creator>Jordan Sim</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Coles]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[masterchef]]></category>

		<guid isPermaLink="false">http://bloggr.jymsym.com/?p=757</guid>
		<description><![CDATA[Those who know me well know that I’m serious about my food. Being Malaysian, food is core to my culture and identity – many gatherings (both family and social) occur around a dining table packed with a wide variety of food. “Makan makan” is what we say, meaning “Eat! Eat!” Having said this, writing about [...]]]></description>
		<wfw:commentRss>http://bloggr.jymsym.com/2010/case-studies/junior-masterchef-the-brilliance-behind-the-channel-10-and-coles-strategy/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>What we wish for&#8230;</title>
		<link>http://bloggr.jymsym.com/2010/case-studies/what-we-wish-for?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-we-wish-for</link>
		<comments>http://bloggr.jymsym.com/2010/case-studies/what-we-wish-for#comments</comments>
		<pubDate>Tue, 24 Aug 2010 13:34:13 +0000</pubDate>
		<dc:creator>Jordan Sim</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[bridal]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[CX]]></category>
		<category><![CDATA[wedding]]></category>
		<category><![CDATA[What We Wish For]]></category>

		<guid isPermaLink="false">http://bloggr.jymsym.com/?p=732</guid>
		<description><![CDATA[I recently caught up with a friend who was helping her soon-to-be-married sister organise the gift registry. It was a nightmare&#8230;well, at least, much more than what I&#8217;d have ever anticipated. The fundamental problem was that no bricks-and-mortar store, which offered gift registry services, stocked all the products the soon-to-be-married couple wanted. My brain ticked [...]]]></description>
		<wfw:commentRss>http://bloggr.jymsym.com/2010/case-studies/what-we-wish-for/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>IKEA: E-Commerce will be game changing</title>
		<link>http://bloggr.jymsym.com/2010/digital-strategy/ikea-ecommerce-game-changing?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ikea-ecommerce-game-changing</link>
		<comments>http://bloggr.jymsym.com/2010/digital-strategy/ikea-ecommerce-game-changing#comments</comments>
		<pubDate>Sun, 18 Jul 2010 21:41:53 +0000</pubDate>
		<dc:creator>Jordan Sim</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[IKEA]]></category>

		<guid isPermaLink="false">http://bloggr.jymsym.com/?p=674</guid>
		<description><![CDATA[There are three words I often associate with the IKEA brand: cheap, innovative &#38; stylish. Every customer knows that these characteristics are deeply etched into IKEA’s product design and development philosophy. Only some customers know that these characteristics are communicated through IKEA’s digital offering – for example, last year, they launched the Facebook Showroom Campaign. [...]]]></description>
		<wfw:commentRss>http://bloggr.jymsym.com/2010/digital-strategy/ikea-ecommerce-game-changing/feed</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Observation, Ideation &amp; Innovation</title>
		<link>http://bloggr.jymsym.com/2010/innovation/observation-ideation-innovation?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=observation-ideation-innovation</link>
		<comments>http://bloggr.jymsym.com/2010/innovation/observation-ideation-innovation#comments</comments>
		<pubDate>Thu, 15 Jul 2010 21:46:26 +0000</pubDate>
		<dc:creator>Jordan Sim</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Deloitte]]></category>
		<category><![CDATA[Ideation]]></category>
		<category><![CDATA[Inspiration]]></category>

		<guid isPermaLink="false">http://bloggr.jymsym.com/?p=710</guid>
		<description><![CDATA[Last night, I presented at Deloitte&#8217;s Forensic Innovation Cafe in Sydney. The brief given to me was to run the Forensics team through my thought process around one of my innovative pieces. It was to keep innovation real, and really inspire them to start innovating. I walked them through ideation/innovations in 3 different industries: Airline [...]]]></description>
		<wfw:commentRss>http://bloggr.jymsym.com/2010/innovation/observation-ideation-innovation/feed</wfw:commentRss>
		<slash:comments>10</slash:comments>
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