Project handovers are inevitable. As hard as you may try to avoid them, one day you’ll be on the receiving end and you’ll be expected to hit the floor running. Some handovers are smooth, whilst others suck-ass. I’ve had my fair share of both and the latter is never pretty.
Category Archives: Strategy
Junior Masterchef: The brilliance behind the Channel 10 & Coles strategy
Those who know me well know that I’m serious about my food. Being Malaysian, food is core to my culture and identity – many gatherings (both family and social) occur around a dining table packed with a wide variety of food. “Makan makan” is what we say, meaning “Eat! Eat!”
Vampires, Blood Banks & Advertising
What on earth do vampires, blood banks and advertising have in common? At first glance, they seem completely unrelated and nonsensical. But when you consider them within the context of the Australian TV calendar, you soon realise that these 3 elements have much more in common. In fact, they are so tightly intertwined, that the [...]
Also posted in Digital Strategy Tagged Advertising, Australian Red Cross Blood Service, Campaign, HBO, Strategy, Television, True Blood 14 Comments