Category Archives: Social Media

Freshly Baked @Foursquare Ideas – Explore events

By Jordan Sim | Published: April 28, 2011

Read Part I of the Freshly Baked @ Foursquare Ideas series.

Also posted in Innovation, Mobile, User Experience | Tagged , , , , | 28 Comments

Freshly Baked @Foursquare Ideas – Check into transporation, not just locations

By Jordan Sim | Published: April 11, 2011

Currently, Foursquare allows users to check into one location at a time. A local cafe. A new kitsch bar. A grubby metro station.

Also posted in Digital Strategy, Innovation | Tagged , , , , | 10 Comments

User Experience (UX). Steve Jobs’ing the Newspaper Industry.

By Jordan Sim | Published: March 10, 2010

Over the next 5-10 years, one question will cause many restless nights for the CEO’s of newspaper companies. This question, one of multi-billion dollar proportions, is:

Also posted in Digital Strategy, Innovation, User Experience | Tagged , , , , , , , , , , , , , , , , | 14 Comments

Case Study: Jesus All About Life, Part II

By Jordan Sim | Published: February 28, 2010

This blog post contains recommendations for the Jesus All About Life campaign. Majority of these may appear as trivial and extremely obvious, but I believe they are the fundamental basics that individuals/groups/corporations have to get right if they wish to utilise the web technologies of today and more importantly, maintain an image of control and [...]

Also posted in Case Studies, Digital Strategy | Tagged , , , | 2 Comments

Case Study: Jesus All About Life, Part I

By Jordan Sim | Published: February 23, 2010

Over the past weeks, I’ve been brainstorming topics to kick-start 2010 with. I won’t list them but I’ll say (to the relief of some) that I intend on harping less about social media and more about other ‘things’. I’m not going to dump social media (a bad move, considering it’s increasing dominance in the current online world), but [...]

Also posted in Case Studies, Digital Strategy | Tagged , , , , | 7 Comments

Facebook: Search (or stalk) the Web

By Jordan Sim | Published: December 29, 2009

If you are reading this, you have most likely been Facebook stalked and/or have Facebook stalked someone else. You shouldn’t be too surprised. This isn’t new news, and on that note, locking down the privacy settings on your Facebook assets (personal information, photos, videos, notes, applications, etc) isn’t either. But even when you take these [...]

Posted in Social Media | Tagged , , | 3 Comments

Foursquare. Untapped Potential.

By Jordan Sim | Published: December 3, 2009

After much deliberation, I gave in to creating a Foursquare account.  The reason for my hesitant uptake boils down to one reason: I don’t think it’s a great investment of one’s time. Stripping away the badges and points (which makes the game engaging for users), it’s just Twitter…only for your location. However, after test-driving it, [...]

Also posted in Innovation | Tagged , , , , | 8 Comments