Read Part I of the Freshly Baked @ Foursquare Ideas series.
Category Archives: Innovation
Freshly Baked @Foursquare Ideas – Explore events
Freshly Baked @Foursquare Ideas – Check into transporation, not just locations
Currently, Foursquare allows users to check into one location at a time. A local cafe. A new kitsch bar. A grubby metro station.
Observation, Ideation & Innovation
Last night, I presented at Deloitte’s Forensic Innovation Cafe in Sydney. The brief given to me was to run the Forensics team through my thought process around one of my innovative pieces. It was to keep innovation real, and really inspire them to start innovating.
Qantas Boarding Pass: Redesigned
Over the past 7 weeks, I’ve spent more time in the airport than in my own bed at home. What this has resulted in, is me becoming a faux-quasi-David Attenborough of the airport landscape – I’ve accrued many hours just observing how passengers (including myself) interact with boarding passes. In User Experience (UX) land, we call [...]
Bumping your bank’s ATM
What’s wrong with this picture? For me, it’s that too many customers are waiting to use the ATM. How many times have you had to wait in a queue, wasting your time? Why haven’t banks streamlined this process already?
User Experience (UX). Steve Jobs’ing the Newspaper Industry.
Over the next 5-10 years, one question will cause many restless nights for the CEO’s of newspaper companies. This question, one of multi-billion dollar proportions, is:
Foursquare. Untapped Potential.
After much deliberation, I gave in to creating a Foursquare account. The reason for my hesitant uptake boils down to one reason: I don’t think it’s a great investment of one’s time. Stripping away the badges and points (which makes the game engaging for users), it’s just Twitter…only for your location. However, after test-driving it, [...]