Currently, Foursquare allows users to check into one location at a time. A local cafe. A new kitsch bar. A grubby metro station.
Category Archives: Digital Strategy
Freshly Baked @Foursquare Ideas – Check into transporation, not just locations
Also posted in Innovation, Social Media Tagged foursquare, LBS, Lonely Planet, travel, UX 10 Comments
Sabbatical’s over.
It’s been a while since my last post. In fact, it’s been exactly seven months since my last post. But I’m back.
Posted in Digital Strategy 1 Comment
IKEA: E-Commerce will be game changing
There are three words I often associate with the IKEA brand: cheap, innovative & stylish. Every customer knows that these characteristics are deeply etched into IKEA’s product design and development philosophy. Only some customers know that these characteristics are communicated through IKEA’s digital offering – for example, last year, they launched the Facebook Showroom Campaign. [...]
Vampires, Blood Banks & Advertising
What on earth do vampires, blood banks and advertising have in common? At first glance, they seem completely unrelated and nonsensical. But when you consider them within the context of the Australian TV calendar, you soon realise that these 3 elements have much more in common. In fact, they are so tightly intertwined, that the [...]
Also posted in Strategy Tagged Advertising, Australian Red Cross Blood Service, Campaign, HBO, Strategy, Television, True Blood 14 Comments
User Experience (UX). Steve Jobs’ing the Newspaper Industry.
Over the next 5-10 years, one question will cause many restless nights for the CEO’s of newspaper companies. This question, one of multi-billion dollar proportions, is:
Also posted in Innovation, Social Media, User Experience Tagged Adobe, apple, augmented reality, customer experience, Innovation, interactivity, iPad, iPhone, market disruption, newspaper, Photosynth, reader immersion, Social Media, Steve Jobs, User Experience, visualisation, Wired Magazine 14 Comments
Case Study: Jesus All About Life, Part II
This blog post contains recommendations for the Jesus All About Life campaign. Majority of these may appear as trivial and extremely obvious, but I believe they are the fundamental basics that individuals/groups/corporations have to get right if they wish to utilise the web technologies of today and more importantly, maintain an image of control and [...]
Also posted in Case Studies, Social Media Tagged 303, Advertising, Jesus All About Life, Religion 2 Comments
Case Study: Jesus All About Life, Part I
Over the past weeks, I’ve been brainstorming topics to kick-start 2010 with. I won’t list them but I’ll say (to the relief of some) that I intend on harping less about social media and more about other ‘things’. I’m not going to dump social media (a bad move, considering it’s increasing dominance in the current online world), but [...]
Also posted in Case Studies, Social Media Tagged Advertising, Gowalla, Jesus All About Life, Mumbrella, Religion 7 Comments