Those who know me well know that I’m serious about my food. Being Malaysian, food is core to my culture and identity – many gatherings (both family and social) occur around a dining table packed with a wide variety of food. “Makan makan” is what we say, meaning “Eat! Eat!”
Category Archives: Case Studies
What we wish for…
I recently caught up with a friend who was helping her soon-to-be-married sister organise the gift registry. It was a nightmare…well, at least, much more than what I’d have ever anticipated. The fundamental problem was that no bricks-and-mortar store, which offered gift registry services, stocked all the products the soon-to-be-married couple wanted. My brain ticked [...]
Also posted in eCommerce Tagged bridal, customer experience, CX, wedding, What We Wish For 2 Comments
@McDonalds 2.0 – The McCustomer Experience
Two weeks ago, @jwswj and @dkeeghan brought me to McDonald’s on Bourke St, Melbourne and introduced me to the ‘new’ in-store touch screen ordering system. Let me just say, I was thoroughly impressed – it’s clean & simple, user-friendly, interactive, intuitive and fun. In short, I had an awesome customer experience.
Also posted in User Experience Tagged customer experience, In-store kiosk, McDonalds, Touch Interface, Touch Screen, User Experience 13 Comments
@MobiCity – Social Media Goodness
Last week, @MobiCity keenly took on a social media challenge proposed by a mate of mine, @jwswj, which in my opinion, has paid off for them. On 10 May 2010, @jwswj, tweeted:
Posted in Case Studies Tagged HTC Desire, MobiCity, Mobile, Social Media, Social Media Competition, Twitter, Twtpoll 9 Comments
Retail e-commerce & PayPal in Australia
Retail e-commerce & PayPal in Australia View more presentations from JordanSim.
Case Study: Jesus All About Life, Part II
This blog post contains recommendations for the Jesus All About Life campaign. Majority of these may appear as trivial and extremely obvious, but I believe they are the fundamental basics that individuals/groups/corporations have to get right if they wish to utilise the web technologies of today and more importantly, maintain an image of control and [...]
Also posted in Digital Strategy, Social Media Tagged 303, Advertising, Jesus All About Life, Religion 2 Comments
Case Study: Jesus All About Life, Part I
Over the past weeks, I’ve been brainstorming topics to kick-start 2010 with. I won’t list them but I’ll say (to the relief of some) that I intend on harping less about social media and more about other ‘things’. I’m not going to dump social media (a bad move, considering it’s increasing dominance in the current online world), but [...]
Also posted in Digital Strategy, Social Media Tagged Advertising, Gowalla, Jesus All About Life, Mumbrella, Religion 7 Comments