Over the past 7 weeks, I’ve spent more time in the airport than in my own bed at home. What this has resulted in, is me becoming a faux-quasi-David Attenborough of the airport landscape – I’ve accrued many hours just observing how passengers (including myself) interact with boarding passes. In User Experience (UX) land, we call [...]
Author Archives: Jordan Sim
Bumping your bank’s ATM
What’s wrong with this picture? For me, it’s that too many customers are waiting to use the ATM. How many times have you had to wait in a queue, wasting your time? Why haven’t banks streamlined this process already?
Posted in Innovation Tagged ATM, Banking, Bump Technologies, customer experience, Finance, Near Field Communications, PayPal 9 Comments
@McDonalds 2.0 – The McCustomer Experience
Two weeks ago, @jwswj and @dkeeghan brought me to McDonald’s on Bourke St, Melbourne and introduced me to the ‘new’ in-store touch screen ordering system. Let me just say, I was thoroughly impressed – it’s clean & simple, user-friendly, interactive, intuitive and fun. In short, I had an awesome customer experience.
Posted in Case Studies, User Experience Tagged customer experience, In-store kiosk, McDonalds, Touch Interface, Touch Screen, User Experience 13 Comments
@MobiCity – Social Media Goodness
Last week, @MobiCity keenly took on a social media challenge proposed by a mate of mine, @jwswj, which in my opinion, has paid off for them. On 10 May 2010, @jwswj, tweeted:
Posted in Case Studies Tagged HTC Desire, MobiCity, Mobile, Social Media, Social Media Competition, Twitter, Twtpoll 9 Comments
Retail e-commerce & PayPal in Australia
Retail e-commerce & PayPal in Australia View more presentations from JordanSim.
User Experience (UX). Steve Jobs’ing the Newspaper Industry.
Over the next 5-10 years, one question will cause many restless nights for the CEO’s of newspaper companies. This question, one of multi-billion dollar proportions, is:
Posted in Digital Strategy, Innovation, Social Media, User Experience Tagged Adobe, apple, augmented reality, customer experience, Innovation, interactivity, iPad, iPhone, market disruption, newspaper, Photosynth, reader immersion, Social Media, Steve Jobs, User Experience, visualisation, Wired Magazine 14 Comments
Case Study: Jesus All About Life, Part II
This blog post contains recommendations for the Jesus All About Life campaign. Majority of these may appear as trivial and extremely obvious, but I believe they are the fundamental basics that individuals/groups/corporations have to get right if they wish to utilise the web technologies of today and more importantly, maintain an image of control and [...]
Posted in Case Studies, Digital Strategy, Social Media Tagged 303, Advertising, Jesus All About Life, Religion 2 Comments
Case Study: Jesus All About Life, Part I
Over the past weeks, I’ve been brainstorming topics to kick-start 2010 with. I won’t list them but I’ll say (to the relief of some) that I intend on harping less about social media and more about other ‘things’. I’m not going to dump social media (a bad move, considering it’s increasing dominance in the current online world), but [...]
Posted in Case Studies, Digital Strategy, Social Media Tagged Advertising, Gowalla, Jesus All About Life, Mumbrella, Religion 7 Comments
Facebook: Search (or stalk) the Web
If you are reading this, you have most likely been Facebook stalked and/or have Facebook stalked someone else. You shouldn’t be too surprised. This isn’t new news, and on that note, locking down the privacy settings on your Facebook assets (personal information, photos, videos, notes, applications, etc) isn’t either. But even when you take these [...]
Foursquare. Untapped Potential.
After much deliberation, I gave in to creating a Foursquare account. The reason for my hesitant uptake boils down to one reason: I don’t think it’s a great investment of one’s time. Stripping away the badges and points (which makes the game engaging for users), it’s just Twitter…only for your location. However, after test-driving it, [...]
Posted in Innovation, Social Media Tagged augmented reality, crowd sourcing, foursquare, google street view, real-time web 8 Comments
Welcome
Welcome to Digital Chemistry. This blog is all about online content (anything that’s published on the Internet, I regard as being fair game) and then some. I intend on using it as a means of materialising the many thoughts in my head (hopefully in an succinct and engaging manner).