A couple of weeks ago, I found myself playing around with the official South-By-South-West (SXSW) mobile app, SXSW Go, on my Android device. Great memories came back to me as I viewed my schedule of events and recalled the unwarranted amounts of inspiration, fun and education I got out of SXSW 2011.
Author Archives: Jordan Sim
Jordan Sim
SXSW 2012 Mobile App Wireframes
Posted in Mobile, User Experience Tagged Android, Design, Mobile, SXSW, UI, UX, wireframe 31 Comments
Fear. Focus. Family.
This morning I was fortunate enough to be given the opportunity to speak at the Deloitte Inspiring Women’s Event. The brief given to me was to talk about my career at Deloitte. Given that I’m still in the formative stages of my career, I chose to take a different angle and focus on the things [...]
Freshly Baked @Foursquare Ideas – Explore events
Read Part I of the Freshly Baked @ Foursquare Ideas series.
Posted in Innovation, Mobile, Social Media, User Experience Tagged Design, foursquare, Innovation, LBS, Prototype 29 Comments
Freshly Baked @Foursquare Ideas – Check into transporation, not just locations
Currently, Foursquare allows users to check into one location at a time. A local cafe. A new kitsch bar. A grubby metro station.
Posted in Digital Strategy, Innovation, Social Media Tagged foursquare, LBS, Lonely Planet, travel, UX 10 Comments
Project Handovers Simplified
Project handovers are inevitable. As hard as you may try to avoid them, one day you’ll be on the receiving end and you’ll be expected to hit the floor running. Some handovers are smooth, whilst others suck-ass. I’ve had my fair share of both and the latter is never pretty.
Sabbatical’s over.
It’s been a while since my last post. In fact, it’s been exactly seven months since my last post. But I’m back.
Posted in Digital Strategy 1 Comment
Junior Masterchef: The brilliance behind the Channel 10 & Coles strategy
Those who know me well know that I’m serious about my food. Being Malaysian, food is core to my culture and identity – many gatherings (both family and social) occur around a dining table packed with a wide variety of food. “Makan makan” is what we say, meaning “Eat! Eat!”
What we wish for…
I recently caught up with a friend who was helping her soon-to-be-married sister organise the gift registry. It was a nightmare…well, at least, much more than what I’d have ever anticipated. The fundamental problem was that no bricks-and-mortar store, which offered gift registry services, stocked all the products the soon-to-be-married couple wanted. My brain ticked [...]
Posted in Case Studies, eCommerce Tagged bridal, customer experience, CX, wedding, What We Wish For 2 Comments
IKEA: E-Commerce will be game changing
There are three words I often associate with the IKEA brand: cheap, innovative & stylish. Every customer knows that these characteristics are deeply etched into IKEA’s product design and development philosophy. Only some customers know that these characteristics are communicated through IKEA’s digital offering – for example, last year, they launched the Facebook Showroom Campaign. [...]
Posted in Digital Strategy, eCommerce Tagged digital strategy, e-commerce, Facebook, IKEA 12 Comments
Observation, Ideation & Innovation
Last night, I presented at Deloitte’s Forensic Innovation Cafe in Sydney. The brief given to me was to run the Forensics team through my thought process around one of my innovative pieces. It was to keep innovation real, and really inspire them to start innovating.
Posted in Innovation, Public Speaking Tagged Deloitte, Ideation, Innovation, Inspiration 10 Comments
Mobile Monday Sydney Roundup
Here’s a quick brain dump of the insights from tonight’s Mobile Monday Sydney. We had 3 fantastic speakers who provided unique perspectives on the mobile landscape. If you know someone who couldn’t make it, spread the post!
Vampires, Blood Banks & Advertising
What on earth do vampires, blood banks and advertising have in common? At first glance, they seem completely unrelated and nonsensical. But when you consider them within the context of the Australian TV calendar, you soon realise that these 3 elements have much more in common. In fact, they are so tightly intertwined, that the [...]
Posted in Digital Strategy, Strategy Tagged Advertising, Australian Red Cross Blood Service, Campaign, HBO, Strategy, Television, True Blood 14 Comments