There are three words I often associate with the IKEA brand: cheap, innovative & stylish. Every customer knows that these characteristics are deeply etched into IKEA’s product design and development philosophy. Only some customers know that these characteristics are communicated through IKEA’s digital offering – for example, last year, they launched the Facebook Showroom Campaign. [...]
Monthly Archives: July 2010
IKEA: E-Commerce will be game changing
Posted in Digital Strategy, eCommerce Tagged digital strategy, e-commerce, Facebook, IKEA 12 Comments
Observation, Ideation & Innovation
Last night, I presented at Deloitte’s Forensic Innovation Cafe in Sydney. The brief given to me was to run the Forensics team through my thought process around one of my innovative pieces. It was to keep innovation real, and really inspire them to start innovating.
Posted in Innovation, Public Speaking Tagged Deloitte, Ideation, Innovation, Inspiration 10 Comments
Mobile Monday Sydney Roundup
Here’s a quick brain dump of the insights from tonight’s Mobile Monday Sydney. We had 3 fantastic speakers who provided unique perspectives on the mobile landscape. If you know someone who couldn’t make it, spread the post!