What on earth do vampires, blood banks and advertising have in common? At first glance, they seem completely unrelated and nonsensical. But when you consider them within the context of the Australian TV calendar, you soon realise that these 3 elements have much more in common. In fact, they are so tightly intertwined, that the [...]
Monthly Archives: June 2010
Vampires, Blood Banks & Advertising
Posted in Digital Strategy, Strategy Tagged Advertising, Australian Red Cross Blood Service, Campaign, HBO, Strategy, Television, True Blood 14 Comments
Qantas Boarding Pass: Redesigned
Over the past 7 weeks, I’ve spent more time in the airport than in my own bed at home. What this has resulted in, is me becoming a faux-quasi-David Attenborough of the airport landscape – I’ve accrued many hours just observing how passengers (including myself) interact with boarding passes. In User Experience (UX) land, we call [...]
Bumping your bank’s ATM
What’s wrong with this picture? For me, it’s that too many customers are waiting to use the ATM. How many times have you had to wait in a queue, wasting your time? Why haven’t banks streamlined this process already?
Posted in Innovation Tagged ATM, Banking, Bump Technologies, customer experience, Finance, Near Field Communications, PayPal 9 Comments