There are three words I often associate with the IKEA brand: cheap, innovative & stylish. Every customer knows that these characteristics are deeply etched into IKEA’s product design and development philosophy. Only some customers know that these characteristics are communicated through IKEA’s digital offering – for example, last year, they launched the Facebook Showroom Campaign. In my opinion, advertising agency, Forsman & Bodenfors, have devised a world-class creative strategy for IKEA by leveraging the cost-free Facebook platform, specifically, the photo tagging and comments functionality, to create mass brand buzz. As a corollary, IKEA is now positioned as being more mature in social media as well as a conversational, engaging brand.
What we wish for…
I recently caught up with a friend who was helping her soon-to-be-married sister organise the gift registry. It was a nightmare…well, at least, much more than what I’d have ever anticipated. The fundamental problem was that no bricks-and-mortar store, which offered gift registry services, stocked all the products the soon-to-be-married couple wanted. My brain ticked over, and I was instantly reminded of an online gift registry service called WhatWeWishFor.
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