SXSW 2012 Mobile App Wireframes


SXSW 2012 Mobile App Designs

A couple of weeks ago, I found myself playing around with the official South-By-South-West (SXSW) mobile app, SXSW Go, on my Android device. Great memories came back to me as I viewed my schedule of events and recalled the unwarranted amounts of inspiration, fun and education I got out of SXSW 2011.

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Posted in Mobile, User Experience | Tagged , , , , , , | 32 Responses

Fear. Focus. Family.

This morning I was fortunate enough to be given the opportunity to speak at the Deloitte Inspiring Women’s Event. The brief given to me was to talk about my career at Deloitte. Given that I’m still in the formative stages of my career, I chose to take a different angle and focus on the things that have moved me over the past 16 months, since joining Deloitte as a graduate, and the things that I value. As such, I talked about Fear, Focus & Family. Read More »

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Posted in Public Speaking | Tagged , , | 14 Responses

Freshly Baked @Foursquare Ideas – Explore events

Freshly Baked Foursquare Ideas - On Exploration

Read Part I of the Freshly Baked @ Foursquare Ideas series.

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Posted in Innovation, Mobile, Social Media, User Experience | Tagged , , , , | 29 Responses

Freshly Baked @Foursquare Ideas – Check into transporation, not just locations

Freshly Baked Foursquare Ideas - Part I

Currently, Foursquare allows users to check into one location at a time.
A local cafe. A new kitsch bar. A grubby metro station.

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Posted in Digital Strategy, Innovation, Social Media | Tagged , , , , | 10 Responses

Sabbatical’s over.

SXSW 2011 - Jordan Sim

It’s been a while since my last post. In fact, it’s been exactly seven months since my last post. But I’m back.

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Posted in Digital Strategy | 1 Response

Junior Masterchef: The brilliance behind the Channel 10 & Coles strategy

Junior MasterChef Australia image

Those who know me well know that I’m serious about my food. Being Malaysian, food is core to my culture and identity – many gatherings (both family and social) occur around a dining table packed with a wide variety of food. “Makan makan” is what we say, meaning “Eat! Eat!”

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Posted in Case Studies, Strategy | Tagged , , , | 4 Responses

Project Handovers Simplified

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Project handovers are inevitable. As hard as you may try to avoid them,  one day you’ll be on the receiving end and you’ll be expected to hit the floor running. Some handovers are smooth, whilst others suck-ass. I’ve had my fair share of both and the latter is never pretty.

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Posted in Strategy | Tagged , | 4 Responses

What we wish for…


What We Wish For Logo

I recently caught up with a friend who was helping her soon-to-be-married sister organise the gift registry. It was a nightmare…well, at least, much more than what I’d have ever anticipated. The fundamental problem was that no bricks-and-mortar store, which offered gift registry services, stocked all the products the soon-to-be-married couple wanted. My brain ticked over, and I was instantly reminded of an online gift registry service called WhatWeWishFor.

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Posted in Case Studies, eCommerce | Tagged , , , , | 2 Responses

IKEA: E-Commerce will be game changing

IKEA logo

There are three words I often associate with the IKEA brand: cheap, innovative & stylish. Every customer knows that these characteristics are deeply etched into IKEA’s product design and development philosophy. Only some customers know that these characteristics are communicated through IKEA’s digital offering – for example, last year, they launched the Facebook Showroom Campaign. In my opinion, advertising agency, Forsman & Bodenfors, have devised a world-class creative strategy for IKEA by leveraging the cost-free Facebook platform, specifically, the photo tagging and comments functionality, to create mass brand buzz. As a corollary, IKEA is now positioned as being more mature in social media as well as a conversational, engaging brand.

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Posted in Digital Strategy, eCommerce | Tagged , , , | 15 Responses

Observation, Ideation & Innovation

Last night, I presented at Deloitte’s Forensic Innovation Cafe in Sydney. The brief given to me was to run the Forensics team through my thought process around one of my innovative pieces. It was to keep innovation real, and really inspire them to start innovating.

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Posted in Innovation, Public Speaking | Tagged , , , | 10 Responses

Mobile Monday Sydney Roundup

Mobile Monday Sydney Logo

Here’s a quick brain dump of the insights from tonight’s Mobile Monday Sydney. We had 3 fantastic speakers who provided unique perspectives on the mobile landscape. If you know someone who couldn’t make it, spread the post!

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Posted in Mobile | Tagged , , , , , | 20 Responses

Vampires, Blood Banks & Advertising

What on earth do vampires, blood banks and advertising have in common? At first glance, they seem completely unrelated and nonsensical. But when you consider them within the context of the Australian TV calendar, you soon realise that these 3 elements have much more in common. In fact, they are so tightly intertwined, that the Winter of 2010 presents the Australian advertising industry with an extremely unique opportunity.

Let me explain…my rather distorted/alternate market observations:

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Posted in Digital Strategy, Strategy | Tagged , , , , , , | 15 Responses