A couple of weeks ago, I found myself playing around with the official South-By-South-West (SXSW) mobile app, SXSW Go, on my Android device. Great memories came back to me as I viewed my schedule of events and recalled the unwarranted amounts of inspiration, fun and education I got out of SXSW 2011.
This morning I was fortunate enough to be given the opportunity to speak at the Deloitte Inspiring Women’s Event. The brief given to me was to talk about my career at Deloitte. Given that I’m still in the formative stages of my career, I chose to take a different angle and focus on the things that have moved me over the past 16 months, since joining Deloitte as a graduate, and the things that I value. As such, I talked about Fear, Focus & Family. Read More
It’s been a while since my last post. In fact, it’s been exactly seven months since my last post. But I’m back.
Those who know me well know that I’m serious about my food. Being Malaysian, food is core to my culture and identity – many gatherings (both family and social) occur around a dining table packed with a wide variety of food. “Makan makan” is what we say, meaning “Eat! Eat!”
Project handovers are inevitable. As hard as you may try to avoid them, one day you’ll be on the receiving end and you’ll be expected to hit the floor running. Some handovers are smooth, whilst others suck-ass. I’ve had my fair share of both and the latter is never pretty.
I recently caught up with a friend who was helping her soon-to-be-married sister organise the gift registry. It was a nightmare…well, at least, much more than what I’d have ever anticipated. The fundamental problem was that no bricks-and-mortar store, which offered gift registry services, stocked all the products the soon-to-be-married couple wanted. My brain ticked over, and I was instantly reminded of an online gift registry service called WhatWeWishFor.
There are three words I often associate with the IKEA brand: cheap, innovative & stylish. Every customer knows that these characteristics are deeply etched into IKEA’s product design and development philosophy. Only some customers know that these characteristics are communicated through IKEA’s digital offering – for example, last year, they launched the Facebook Showroom Campaign. In my opinion, advertising agency, Forsman & Bodenfors, have devised a world-class creative strategy for IKEA by leveraging the cost-free Facebook platform, specifically, the photo tagging and comments functionality, to create mass brand buzz. As a corollary, IKEA is now positioned as being more mature in social media as well as a conversational, engaging brand.
Last night, I presented at Deloitte’s Forensic Innovation Cafe in Sydney. The brief given to me was to run the Forensics team through my thought process around one of my innovative pieces. It was to keep innovation real, and really inspire them to start innovating.
Here’s a quick brain dump of the insights from tonight’s Mobile Monday Sydney. We had 3 fantastic speakers who provided unique perspectives on the mobile landscape. If you know someone who couldn’t make it, spread the post!
What on earth do vampires, blood banks and advertising have in common? At first glance, they seem completely unrelated and nonsensical. But when you consider them within the context of the Australian TV calendar, you soon realise that these 3 elements have much more in common. In fact, they are so tightly intertwined, that the Winter of 2010 presents the Australian advertising industry with an extremely unique opportunity.
Let me explain…my rather distorted/alternate market observations: